Friday, September 7, 2007

Agent Retention - In A Slow Market

Many brokerages seem so focused on recruiting, recruiting, recruiting, that they lose sight of keeping and maintaining the agent partnerships they have today. With the market being “slow,” there is an enormous opportunity to train agents on the systems and tools provided via your franchise relationship to increase their business, which, I believe, will lead to keeping that agent through the bad times and into the good ones (they will come again).

So, here are three quick items to focus your agents...

1. Contact Management
Real Living provides its agents a contact management solution and makes it easy for the agent to market to their database when populated. Agents need to, to quote a leader in our company, “see the people, see the people, see the people,’ which will create contacts. Encourage agents to add 10-20 contacts to their database weekly. A good book to refer agents to is, Never Eat Alone by Keith Ferrazzi. This book has changed the way I view relationships.

2. Continue Marketing
If agents do not continue to invest in themselves during the down-times when money is tighter, consumers may assume they’ve went away. There always seems to be a news story telling consumers how difficult the real estate market is - which could plant the seed in their minds that the agent has cut-and-run from real estate. At Real Living we provide agents free and inexpensive opportunities to market themselves including e-cards (an online Hallmark store – free), e-newsletters (goes out monthly – free), direct mail ($.35-$.60/card), agent websites (marketing opportunities nationally – free), and opportunities to tap into blogging systems (minimal cost).

3. Blog
Slow markets create more time and some of this time can be used to establish a blogging presence. This presence will enhance SEO and improve your visibility in the market. It can also, if used properly begin to position an agent as an “expert” in a given area. One of our franchisees from Real Living Southern Homes, Calum MacKenzie is a great example.

Ultimately, take the time the slow market has afforded you and your agents to re-engage with your company’s systems and tools. You want them positioned for the market up-swing that WILL come. Agents will appreciate your dedication and caring for their careers and thank you with their success later.

If your brokerage or franchise does not provide tools and systems for agents, or if you are interested in partnering with a company who provides the systems highlighted above (and more), call me at 614-203-0801 or e-mail
chris.svec@realliving.com.

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The article effectively conveys the topic, but could benefit from a more attention-grabbing headline. It provides valuable insights on agent retention during a slow market, relevant to real estate professionals. Expanding on real-world examples and case studies could make the content more practical and relatable. Including tips for maintaining agent motivation and productivity during market downturns could enhance its impact.

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"Agent Retention - In A Slow Market" provides invaluable insights and strategies for navigating the challenges of a slower real estate market. The comprehensive guidance offered in this program is nothing short of exceptional. It addresses the unique concerns and uncertainties that agents may face during economic downturns, offering practical solutions to not only retain top talent but also to thrive in a more sluggish market. The program's emphasis on fostering a supportive and adaptive work culture is particularly commendable. It equips agents with the tools and knowledge they need to weather the storm, ensuring they emerge stronger and more resilient in the face of market fluctuations. This resource is an indispensable asset for any real estate agency looking to not only survive, but flourish, even in a less favorable economic climate.
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Agent retention is an issue that affects real estate agencies all around the world. In reality, between 85% and 90% of agents will leave the market within five years of starting.

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The article emphasizes the importance of agent retention in challenging market conditions, highlighting the need for experienced talent. However, the introduction could be more engaging and the explanation of agent turnover could be more concrete. The use of statistics and data supports the claims, but the article could benefit from more concrete strategies or examples for broker retention. A stronger conclusion that summarizes key takeaways and encourages action would enhance the overall impact. The writing style is clear and accessible, but real-life anecdotes or case studies could be helpful. The article's length is appropriate, providing a comprehensive overview without overwhelming the reader. Overall, the article is well-researched and informative, but with adjustments to engagement and practical recommendations, it could be even more impactful.

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Truck Accident Lawyer Virginia The passage emphasizes the importance of training agents in using franchise relationships' systems and tools to boost their business and retain them during challenging times. It also suggests investing in agent development during slower market conditions to prepare for future opportunities. However, specific strategies for training and support to engage agents are needed. The emphasis on long-term agent relationships is a strategic approach that can lead to a more stable and successful brokerage. Balancing recruitment efforts with maintaining and empowering the existing agent base is crucial for a more stable and successful brokerage.


harsharose said...

Great post on agent retention in a slow market! I completely agree with your insights on how important it is for real estate agencies to focus on retaining their top-performing agents during challenging times. With fewer transactions happening, it's crucial to keep the experienced and successful agents motivated and engaged.
I particularly liked your suggestion of implementing mentorship programs to support newer agents and help them navigate through the slow market. This not only provides valuable guidance but also fosters a sense of camaraderie within the team.
Another effective strategy could be organizing regular training sessions or workshops where agents can refine their skills and learn innovative techniques to adapt to the changing market conditions. Investing in their professional development shows the agents that the agency values their growth and encourages them to stay committed even when things get tough.
Overall, I find your tips and recommendations spot on and believe that agent retention should be a top priority for real estate agencies, especially in a slow market. Looking forward to reading more valuable content from you!

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The article emphasizes the importance of agent retention during slower market phases. It highlights three key focus areas for agents: contact management, continuous marketing, and blogging. Contact management involves building and maintaining an agent's database, which can be a game-changer. Continuous marketing, which includes offering free and low-cost marketing opportunities, helps maintain visibility. Blogging, which can be done during downtime, enhances an agent's visibility and positions them as an authority in their niche. The advice to leverage the slower market to re-engage with systems and tools is valuable, setting agents up for success when the market rebounds. Partnering with a brokerage that provides these systems and tools can help agents feel supported and equipped for the eventual upswing. This commitment can significantly contribute to agent retention and overall industry success. Accidente de Camión Volquete

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The review of 'Agent Retention - In A Slow Market' offers valuable insights for real estate professionals in navigating challenges in a slow market. The review skillfully communicates the significance of retention tactics, providing a valuable resource for real estate professionals facing current market challenges. The article's practical tips and strategies are well-conveyed, offering real estate professionals valuable insights for retaining agents in a challenging market. The review effectively captures the essence of the article, offering timely and practical advice for agent retention during challenging market conditions. The review is a must-read for real estate professionals, as it effectively communicates the relevance and applicability of the retention strategies discussed.

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The article on agent retention in a slow market is praised for its practical and proactive approach. It addresses concerns and uncertainties agents face and provides actionable solutions. The focus is on fostering a positive environment, emphasizing communication and empathy. The article breaks down challenges and provides clear steps for agent retention, emphasizing professional development and training. Recognizing and rewarding agents' efforts adds motivation. The article balances optimism with realism, providing a grounded perspective on agent retention. Building a sense of community and camaraderie among agents is crucial for long-term success.

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abogado dui halifax vaThere always seems to be a news story telling consumers how difficult the real estate market is - which could plant the seed in their minds that the agent has cut-and-run from real estate. At Real Living we provide agents free and inexpensive opportunities to market themselves including e-cards (an online Hallmark store – free), e-newsletters (goes out monthly – free), direct mail ($.35-$.60/card), agent websites (marketing opportunities nationally – free)

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The review 'Agent Retention - In A Slow Market' provides valuable insights and strategies for real estate professionals to maintain a strong agent team during economic downturns. It offers practical solutions and is a beneficial resource for agencies navigating a slower market. The review could benefit from specific case studies or success stories to provide real-world examples of effective agent retention practices. Overall, it serves as a commendable guide for real estate professionals, emphasizing the importance of proactive measures in maintaining a strong agent team.

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The article suggests a strategic approach to agent retention during a slow market. It suggests contact management, continuous marketing, and blogging as key strategies. It suggests nurturing contacts through personalized follow-ups and training on relationship-building techniques. It also suggests leveraging social media platforms or hosting virtual events to engage with potential clients. The article also highlights the benefits of blogging for SEO and expertise, suggesting workshops or webinars to develop blogging skills. It also highlights the need for agents to adapt their marketing strategies to the current market sentiment. The article concludes by promoting blogging for SEO and expertise positioning, providing practical tips for creating engaging content, and organizing guest blogging opportunities to foster a sense of community among agents. abogado lesiones personales virginia

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