Monday, September 10, 2007

Brand Consistency – Even in Your Office

In my role it is great to see so many new Real Living franchisees take the Real Living office concept and implement in their respective markets. As an employee of Real Living for going on 11 years, being able to witness owners sign their franchise agreement and eagerly return home to Realivingize their office is rewarding.

As the next big national franchise, Real Living strives for consistency beyond service, it even extends to our office décor, layout, and functionality. I hate to use McDonalds as an example but when you select McDonalds for your dining pleasure you know what to expect. Fast, service, consistent menu, in a family friendly environment. You also recognize the golden arches and building style no matter where you travel.

At Real Living we are striving to create a consistent experience for consumers – like McDonalds. Our websites have all the tools a buyer or seller needs no matter where they reside. Our agents posses all the 360 degree marketing tools they need to attract today’s consumer and market homes. And, our offices have a consistent look and feel which differ based on urban, rural and suburban location.

I’ve been harping on the importance of a well managed brand and if your franchisor is not talking about this, why not? Consistency within your network is beneficial – and needs to extend to your office space.

To give a taste of a Real Living office, here are a series of pictures of our grand opening in Orlando, Florida. Real Living Real Estate Solutions is owned by Tony Marino a former top producing Watson Real Estate agent who was ready to explore ownership of his own office and today is on his way to great success in Orlando. Look at the pictures and the number of agents attending the linked event. Other office pictures can be seen on our franchise site.

Office structure, layout and decoration advice is just another benefit to joining the Real Living network. We’ll help you design your office and implement key elements like our coffee bar, banners, Real Living room with fireplace (depending on your market) and children’s play room – to quiet the kids down while Agreements are getting signed.

We also recognize the fact that with Real Living’s mobile tools and today’s mobile agents, office space can be maximized. You no longer need 200-300 square feet per agent. By creating comfortable common spaces for agent and consumer to sit meet and sufficient conference room space, owners can save money on this expensive piece of a P&L. I see this maximization affording Real Living owners the opportunity to add locations in their markets which provides more visibility and strategic placement. Depending on the market, two 1500 square foot locations can work harder than one 3000 foot location.

To learn more about Real Living’s office concepts and how to Realivingize yours, call me at 614-203-0801, or e-mail Visit too!!


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Real Living is committed to maintaining brand consistency across its franchise network, including physical office space. This approach, similar to McDonald's, ensures a consistent consumer experience and builds trust and recognition in a competitive market. Real Living assists franchisees in designing their office spaces, providing guidance on layout, decoration, and essential elements like coffee bars and specialized rooms. They offer flexibility in office space utilization based on modern mobile agents' needs, maximizing space efficiency while creating comfortable common areas and sufficient conference rooms. This strategy not only saves costs but also allows for strategic expansion and multiple locations, increasing visibility and market presence. Real Living's emphasis on providing tools for franchisees to run their offices and businesses is a strong selling point, demonstrating commitment to both brand and individual franchisee success. Abogado por Accidente de Motocicleta

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This article emphasizes the importance of brand consistency in maintaining a professional image in the office environment. It emphasizes the need to align all aspects of the office, from signage to decor, with the brand identity to reinforce recognition and trust. The article provides practical tips and examples for ensuring brand consistency in office spaces, but could explore potential challenges in diverse settings. Overall, it offers valuable guidance for enhancing brand presence in the workplace.
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The text emphasizes the importance of brand consistency in all aspects of a business, including the office environment. It suggests providing examples of successful companies that maintain brand consistency in their office spaces, exploring how office design, decor, and employee attire can reflect a company's brand identity. Practical tips and guidelines for businesses looking to ensure brand consistency in their office spaces could make the content more actionable. The benefits of brand consistency, such as improved recognition, employee morale, and customer trust, could further strengthen the argument. Addressing common challenges and misconceptions related to maintaining brand consistency in the office could resonate with readers.

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Maintaining brand consistency in your office environment is essential for reinforcing your brand identity and creating a cohesive experience for employees and visitors. This can be achieved through branded visuals, interior design, merchandise, communication, employee training, customer experience, branding messaging, feedback loop, consistent tone in internal communications, and regular audits. By prioritizing these elements, you can create a unified brand experience that resonates with both employees and visitors.

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The "Brand Consistency Even in Your Office" article was fantastic! It highlighted the importance of maintaining a cohesive brand identity in every aspect of the workplace. The tips were insightful and actionable, making it easy to implement. Thank you for emphasizing the power of consistency in building a strong brand!
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"Maintaining brand consistency even within the office environment demonstrates a company's dedication to its identity and values. This cohesive approach not only reinforces the brand's message but also fosters a unified and inspiring workplace culture, driving employee engagement and aligning everyone with the organization's mission."
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