Friday, July 20, 2007

Franchising in a “Down” Market

We continue to receive the question from our franchise prospects, “the market is struggling, why should I franchise now or wait for it to improve?” The reality is a “down” market is prime for someone to start a Real Living franchise.

When times are tough, agents get antsy and begin to doubt the level of support they are currently receiving from their current brokerage and the marketing strategies and tactics they’ve been employing. As a broker and recruiter in this environment, this is opportunity. But, before you run out and start your company you first need a compelling story to tell perspective agents. The story needs to encompass a higher level of support, real money savings via tangible tools, use of technology and more. If agents continue doing what they have been doing, they’ll get the same results – which a down market coupled with a changing consumer means technology is of the utmost importance.

As a Real Living franchise partner, you’ll have these tools, support and technology at your disposal to show agents and bring them into your company. If you are interested in leaning more, visit us
www.RealLivingFranchise.com, e-mail me Chris.Svec@RealLiving.com or call 614-273-6084.

1 comment:

Unknown said...

The narrative must include greater assistance, actual financial savings through the use of concrete instruments, technological use, and more. Agents who stick to their current course of action will continue to see the same outcomes, which include a declining market and evolving consumer demands that place a premium on technology. Thank you for dedicating your time and energy to compose this post. I find the subject intriguing, and I can't wait to find out more. I appreciate how you highlighted different points of view and presented a variety of viewpoints on the topic. The quantity of research you put into this post is impressive.
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