Thursday, August 30, 2007

When You Are Sick...

Go to the doctor. I see a lot of illness and pain in the real estate market. There are many brokerages who are sick, hurting and in need of a doctor.

In franchising today, we at Real Living are attracting companies who want to think big and have a long-term view of the industry investigating our franchise model.

These are companies seeing the industry change at a pace so fast they cannot afford to keep up - mentally and financially. These firms are in need of systems, tools, technologies, etc., etc. to attract agents, keep agents and most importantly make them productive. They see listing syndication, website enhancements, technology products - too many to list, SEO, SEM, etc, etc. and are confused. It is hard to believe but I spoke with a broker of a 50 agent company from major market this week who was interested in driving people to his site to generate leads. When I asked him his strategy, what his Alexa ranking is, and his plans for SEO… He replied, “What are you talking about??” As if I was speaking a foreign language.

Today, with the down-turn in the market, many small brokerages have finally had the opportunity to pull their head out of the listing and selling race for enough time to realize they are sick and need help.

If any of the above rings true for you and your company, let’s talk. Real Living will open your eyes to what you are missing and not only catch you up, we'll put you ahead of even the largest competitors in your area. We can save you from the vendors, buzz-words, and fluff you’ll encounter researching solutions necessary for your company to survive and thrive in today's ever-changing marketplace.

To learn more about Real Living, schedule a consultative visit, and see how we can help, give me a call at 614-203-0801 or e-mail We not only have the medicine for what ails you, we’ll put you at ease.

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